Our Focuses｜Green Product｜Customer Relationship Management
Green Product
Winbond has integrated our core innovative technology competencies with sustainable energy conservation and carbon reduction goals. Through green product design, digitalizing information systems, and improving production efficiency, Winbond can develop and optimize our products in various different areas, strictly controlling each step of our product process. Winbond promises to deliver the highest quality products to customers, minimizing the carbon emissions required to deliver our products into the hands of customers and consumers. While benefiting from the convenience brought about by technology, Winbond is lowing the impact to environment and helping the overall value chain effectively reducing carbon emissions.
Reduced product carbon emission by introducing Renewable energy
60
%
LPDDR4/4X saves standby power consumption compared to DDR4
90
%
Obtained the Taiwan Intellectual Property Management System Certification
Class A
for two consecutive years
Customer Relationship Management
Maintaining Customer Relationship
Customer Satisfication of Winbond
We deeply understand the critical importance of customers in business operations. Customers are closely linked to the value of the enterprise, and their satisfaction directly affects the sustainable development of the enterprise. Therefore, Winbond has long been committed to meeting customer needs, adhering to the philosophy of customer supremacy, and hoping to grow together with customers to achieve sustainable operations.
To ensure that we have a deep and comprehensive understanding of customer needs,we regularly conduct customer satisfaction surveys. This is not only a way to respond to market changes but also an important step in establishing a solid relationship with customers.
In the 2024 customer satisfaction survey, we commissioned an external neutral thirdparty research consulting company to conduct the survey. The survey method was to first interview some customers to understand their real needs, and then formulate a complete questionnaire based on the interview results to truly understand customer expectations and potential needs. The survey was conducted through online questionnaires. The coverage rate of customers in this survey reached 100%, and the survey content covered three main areas: sales and service, product and technical support, and quality. The survey results showed that the overall customer satisfaction reached 90%.
We will continue to conduct customer satisfaction surveys every year and raise the target to over 85% to ensure that we continuously improve service quality, meet customer needs, and achieve sustainable development of the enterprise.
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Customer's Satisfication of Winbond
- In 2024, the overall customer satisfaction reached 90%. We will continue to conduct customer satisfaction surveys every year and raise the target to over 85%.
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Customer's Satisfication of Nuvoton (Taiwan)
In the 2024 customer satisfaction survey, Nuovoton (Taiwan) divided it into five major areas: R&D and design, production (logistics), quality and improvement, customer service, and value chain. The content includes aspects such as new product marketing/sales, delivery, quality improvement, technical support,customer service, and corporate image. The overall satisfaction reached 8.70, and 94% of customers gave satisfactory ratings (overall satisfaction ≥ 7.0), which represents a high evaluation of our performance by customers. This is not only the result of our past efforts but also a recognition of the trust and support from our customers.
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Customer's Satisfication of Winbond
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Tracking Customer Intentions
Winbond has established a comprehensive customer complaint handling mechanism. When customers encounter product failures or related issues, they can submit a failure analysis request through agents or Winbond sales representatives via the customer complaint system. Upon receiving a complaint, the Quality Assurance department promptly assesses and categorizes the case, assigns relevant departments to conduct investigations, and utilizes quality management tools to analyze the root cause. Based on the investigation results, corrective and preventive actions are formulated and implemented, with responsible persons and timelines clearly assigned. Customers are proactively informed of the investigation results and progress within the specified timeframe. All handling processes are thoroughly documented and records are maintained, with regular analysis conducted as a basis for continuous improvement, ensuring the effective operation of the quality management system and enhancing customer satisfaction.
Winbond values its brand and continuously reviews its services. In 2024, we received a total of 2,317 customer complaints, of which 1,002 cases were clarified as non-Winbond quality or service issues after testing, accounting for 43%. Past customer complaint experiences, as well as current customer conditions and ideas, are used to customize solutions for clarifying and resolving customer issues,which is an integral part of customer service. Calculated based on the number of shipped units,customer complaints accounted for only 0.00003% of the shipment volume, which is considered a very good level. Additionally, there were no product recalls from 2020 to 2024.
Through analysis of confirmed failure cases, we can identify and resolve the root causes of deficiencies, and then propose corresponding failure mode tests and improvement plans, as well as formulate source process improvement plans. This ensures that we provide customers with the best service and products. Calculated as (number of failed ICs/total shipment volume), Winbond's failure rate reached an extremely low level of 0.03 dppm (2024: 0.3 dppm), thereby maintaining customer satisfaction, stabilizing operational performance, and achieving a win-win situation.
Quality Workshop
Winbond actively organizes regular Quality Workshops, which not only provide a platform for in-depth understanding of customer product requirements and suggestions but also invite professionals and industry experts to participate
in discussions on quality and technical issues. Through this exchange platform of the Quality Workshop, Winbond can promptly respond to customer inquiries, provide solutions, and continuously improve product and service quality
to enhance customer satisfaction. Additionally, Winbond gains access to more industry information and technical knowledge through this platform, continuously enhancing its technical expertise and product quality.
As of 2024, Winbond successfully held 8 customer quality workshops and continued to strive to achieve the goal of completing 8 customer quality workshops in 2025, hoping to achieve a winwin situation with customers. We firmly believe that in future development, quality workshops will continue to play a key role in the joint development of Winbond and its customers.
Customer Privacy Protection
Winbond strictly controls customer-related information. Documents, data, and other business information related to customer interactions are all safeguarded by Winbond’s highly secure internal systems. The approval and granting of operational permissions for internal personnel are carried out in accordance with relevant operational norms and procedures. This ensures that the company protects customer privacy, prevents theft or leakage of trade secrets and intellectual property, and maintains a robust information security protection system. In 2022, Hua Bang obtained ISO27001 certification for its information security management system, further enhancing its security measures, and no violations of customer privacy occurred in 2024.
The EU General Data Protection Regulation (GDPR) came into effect in May 2018. Winbond has made relevant adjustments according to GDPR requirements, modified the company website, and re-examined website member data to comply with GDPR regulations. GDPR related regulations have also been incorporated into the online course on personal data protection law. In 2024, a total of 300 people completed the training, with a 100% pass rate, and the total training hours amounted to 150 hours.
